Playing Cards for Consumer Advertising, Marketing & Promotion
Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
Festal advertising playing cards
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by Simon Wintle
Festal advertising playing cards for Hoechst Peruana S.A.
Film Star Playing Cards
Promotional playing cards for the Metro-Goldwyn-Mayer film company with film stars on the court cards.
Fondation Charcot Stichting
Multi-artist promotion deck for Le Fondation Charcot, a Multiple Sclerosis charity in Belgium, c.1990.
Four Days of Walking Event
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by Matt Probert
Dutch playing cards promoting the annual International Four Days of Walking Event held in Holland, 2016
Four Roses Bourbon Whiskey
Promotional playing cards for a brand of Kentucky Straight Bourbon Whiskey.
French External Trade Organization
Promoting the elegance and quality of a range of French products.
Fujitsu playing cards
Colourful advertising pack for Fujitsu Limited, reminiscent of the flower power/psychedelic era.
Garuda Indonesia
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by Matt Probert
Souvenir playing cards from Garuda Indonesia Airlines, the national airline of Indonesia.
Gdynia-America Line
Non-standard playing cards produced by Artex (Budapest) for the Gdynia-America Line, Poland, c.1958.
Genever Giraf
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by Simon Wintle
Dutch pattern advertising deck for Genever Giraf made by Van Genechten in the 1950s.
Gibbs Happy Families
Gibbs Happy Families card game promotion, both full sized and miniature versions, c.1946.
Gibert Jeune
Publicity pack for Gibert Jeune, the famous Parisian bookshop, with designs by James Hodges.
Glenfiddich the independent spirit
Glenfiddich whisky advertising playing cards from Scotland, United Kingdom.
Glico Almond Chocolate
Glico Almond Chocolate playing cards with designs by Izumi Tamai, produced by Nintendo, Japan.