Welsh Brewery Playing Cards

Published September 29, 2014 Updated February 08, 2022

Welsh Brewery Playing Cards

United Kingdom Wales Advertising Breweries
Playing cards in Wales - Welsh playing cards

N INTERESTING SELECTION of Welsh Breweries advertising playing cards has been kindly contributed by Mike Johnson of the British Brewery Playing Card Society. Currently at least 50 different brewery cards advertising Welsh ales, beers and breweries are known, mainly from Baines and Rhymney, and a few involving more obscure breweries. None are known to have been produced in Wales: cards were usually produced by English manufacturers (De La Rue, Universal Playing card Co. Ltd, Alf Cooke, Jarvis Porter).

Below: the Brain's "school master" card is very rare. I've been collecting over 20 years and have only ever seen 2 single copies in the possession of a German collector. I managed to acquire both when he sold up.

Brain's Beer advertising playing cards Brain's and Rhymney Beer advertising playing cards

Above & below: Barrel horse & jockey trade mark: who originally owned it, Rhymney or Croswell, as it appeared on both their cards prior to the merger?

Rhymney Beer advertising playing cards Rhymney Welsh Beer advertising playing cards

Below: "Ski Lager" card: Rhymney's last effort to stay in business by producing a keg lager. The only card I have ever seen without the "barrel horse & jockey" trade mark. Card issued in 1965, company taken over the following year by Whitbread, so the product obviously failed to appeal. I know several Welsh people and none can even remember it!

Rhymney Welsh Beer and Lager advertising playing cards Hancock's Brewery advertising playing cards Lloyd's and Pritchard's Breweries advertising playing cards Webb's Ales advertising playing cards Wrekin Ales advertising playing cards

Images and comments kindly provided by Mike Johnson of the British Brewery Playing Card Society.

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By Simon Wintle

Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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