Escalada y Vidiella, Montevideo c.1860

Published July 03, 1996 Updated July 15, 2022

Cards from a 40-card pack made in Belgium by Antoine van Genechten exclusively for the firm "Escalada y Vidiella" based in Montevideo (Uruguay) in c.1860.

1860 Belgium Uruguay Van Genechten Advertising Ethnic & Indigenous

Escalada y Vidiella, Montevideo c.1860

A 40-card Spanish-suited pack made in Belgium by Antoine van Genechten exclusively for the firm Escalada y Vidiella based in Montevideo (Uruguay) in c.1860. Sr Vidiella was the founder of the Uruguayan grape growing industry and in 1854 he founded an import-export business in Montevideo. The ace of coins features a Uruguayan coat of arms and the five of coins shows the Argentinean arms, suggesting that the pack was intended for use in both countries. The court cards include representations of Indian people, a Chinese man, an Arab gentleman, possibly the Goddess Diana and various other European persons. Altogether the pack appears to reflect a 19th century fantasy of South American colonisation in the style of other "Four Continent" packs of the era.

40-card pack made in Belgium by Antoine van Genechten exclusively for the firm Escalada y Vidiella based in Montevideo (Uruguay) in c.1860

Above: cards from a 40-card pack made in Belgium by Antoine van Genechten exclusively for the firm Escalada y Vidiella based in Montevideo (Uruguay) in c.1860. The cards once belonged to the Argentinean Infantry Captain Carmen Bustamente who was killed in the Paraguayan War (1864-1870). They are now part of the collection of the Complejo Museográfico Enrique Udaondo (Luján). Background information kindly provided by Juan Carlos Recarey.

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By Simon Wintle

Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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