J. W. Spear and Sons

Published May 22, 2021 Updated July 14, 2022

Jacob Wolfe Spear founded his company manufacturing fancy goods in 1879 near Nuremberg in Bavaria, Germany

Germany United Kingdom Spears Games Card Games

Jacob Wolfe Spear founded his company manufacturing fancy goods in 1879 near Nuremberg in Bavaria, Germany. Nuremberg had been a centre for toy and printed goods manufacturing for 600 years and was especially famous for its dolls houses and tin toys. Bavaria was also famous for its lithographic printing process which had, by the 1870s, become world famous for its quality since its invention in the early 1800s. There were many famous toy makers in Nuremberg such as Stief and Gebrüder Bing.

No doubt inspired by the success of John Jaques & Son in this area, Spears began producing the well known Happy Family and Snap games sometime around the 1880s and these continued in production for many years.  See list of games →. A Quartet game using flowers, composers and poets as families was published in 1903. This was followed with topographical German ‘beautiful cities’ and countries games with black and white photographs.

“Snap” or “Snap Dragon”, Spears Games c.1920-30

Above: card and “Man in the Moon” back design from “Snap” or “Snap Dragon” game, believed to be produced by Spears Games c.1920-30.

B Dondorf, which had been manufacturing card games as well as their famous playing cards since the late 1800s, had by the 1920s suffered a huge drop in sales and was sold in 1929. The company was split into six parts and each part was sold off to the highest bidder. Spear logo from card backSpears bought the Games department and continued to sell some of the card games that had been produced by Dondorf. All they had to do was put their logo on the card backs instead of the BD logo and change the name on the box. They also continued to issue the animal, bird, flower series of quartets (as ‘Happy Families’).

In the 1930s during the recession Britain imposed import duties on foreign goods. As Britain was Spears largest market and they didn't want to lose any of it, they sent Richard Spear over to the UK to set up an import business here and left his brother Hermann in charge of the factory at Nuremberg. Richard was lucky enough to find a suitable empty factory in Enfield and he set up a manufacturing business there in 1932. During the course of the Second World War things became increasingly difficult for the Spears family because they were Jews. The factory was eventually bought from them at a knock down price under threats.

Even after the war was over Spears Nuremberg factory wasn't returned to them until 1948 and only returned to production in 1950. One condition which applied to the two factories once the German factory was restored to the family was that the English factory made no German goods and the German factory made no English goods. It never returned to the volume of output that there had been in the 1920s. By 1984 the German factory was closed but the Enfield factory was still working.

There was a revival to some extent when Spears gained the licence to produce the American game Scrabble and it sold very well in the UK and Germany being made in each country for its own market. By the 1980s sales were down again and they decided to sell the Nuremberg factory and continue production only at the British factory.

In 1994 Spears was bought by Mattel, the American giant, for £62 million. Since then the failed Woolworth chain were licensed to name some of their children's games as Spears. That, of course, must have lapsed now.


REFERENCES

“The Games We Play” the history of J W Spear & Sons by Helmut Schwarz & Marion Faber published by the Nuremberg Toy Museum 1998

Spears Games Family History

Above: the Jolly Game of Old Maid, c.1900

Above: “Lost Heir”, 1912.

Above: Globe Trotters, 1913

Above: Märchen-Quartett, c.1915

Above: “Snap”, 1920s

Above: Graf Zeppelin Round the World Flight, 1930

Above: “Fancy Dress Ball”, 1930s

“Animal Snap”, 1960s

Above: “Animal Snap”, 1960s

Above: “Zoology”, c.1900

Above: “Comical Dominoes”, c.1900

Spears Happy Families

Above: Happy Families

Above: Wereldvlucht Kwartet, 1933

Above: Jeu de Famille “Le Progrès de la Circulation”, 1933

Flintstones Happy Families, c.1960

Above: Flintstones Happy Families, c.1960

“Bluff”, 1960s

Above: “Bluff”, 1960s

Above: around 1990 Spear’s tried to spruce up their image with a new red and yellow trade mark shaped like a speedway stadium. They only lasted a few years after the takeover though.

Asterix, 1990

avatar
775 Articles

By Rex Pitts (1940-2021)

Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

Related Articles

1891 Scientific Whist

Scientific Whist

“Scientific Whist” : standard cards with instructions for play on the faces by Chas Goodall & Son, 1...

1985 Agent Provocateur

Agent Provocateur

Branded lingerie collection in a pack of pin-up playing cards.

2021 Nimbus playing cards

Nimbus playing cards

Mike Steer’s weather-themed pack with suits in four colours and backs for cardistry.

2025 Agatha Christie and Playing Cards revisited

Agatha Christie and Playing Cards revisited

Agatha Christie uses card-play as a primary focus of a story, and as a way of creating plots and mot...

2006 The Decadent Deck

The Decadent Deck

Studies in the eroticism of the female body by Inge Clayton.

1893 Historic Shakespeare

Historic Shakespeare

“Historic Shakespeare” playing cards featuring Shakespearean characters by Chas Goodall & Son.

2019 CARD-AB Miltenberg

CARD-AB Miltenberg

Illustrations by Rita Stern depicting notable landmarks and scenes from the town of Miltenberg in Ge...

1925 Copechat Paramount Sorting System

Copechat Paramount Sorting System

Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

1893 Heartsette by Herbert Fitch & Co, 1893

Heartsette by Herbert Fitch & Co, 1893

A glimpse into a busy print and design office in late Victorian London.

1964 New Altenburg Skat cards – German DDR Pattern

New Altenburg Skat cards – German DDR Pattern

Authentic Altenburger Skat cards with German suits (Acorns, Hearts, Leaves, Bells).

1926 Rap Rummy

Rap Rummy

Rap Rummy made by Parker Brothers in 1926, only 4 years after the discovery of King Tutankhamen’s to...

1971 German Travel Cards

German Travel Cards

A travel-themed educational deck helping American tourists visiting Germany.

1989 Batman® playing cards

Batman® playing cards

Batman playing cards published by InterCol of London 1989.

1984 Can You Believe Your Eyes?

Can You Believe Your Eyes?

“Can You Believe Your Eyes?” playing cards featuring visual illusions & other oddities.

1910 Pastime Playing Cards for the Blind

Pastime Playing Cards for the Blind

The “Pastime” Playing Cards for the Blind manufactured by Goodall & Son Limd., c.1910.

2022 The European Interchanges Quartets

The European Interchanges Quartets

A card game based around motorway intersections from European countries.