Joseph Bardou & Fils cigarette papers

This outstanding Spanish-suited advertising pack was produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, in c.1880. A smaller version with different legends and advertising slogans was published in Peru for Cigarrillos Roldan y Cia►   The imagery in both sets reflects themes of Spanish colonisation.

Above: Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, c.1880. 48 cards + wrapper. Colour lithography. Source gallica.bnf.fr / Bibliothèque nationale de France. /12148/btv1b10509384c►

The back design features intricate patterns and text frames over an orange-brown mesh advertising rice paper which read: “El papel higiénico a base de paja de arroz ha sido una creación especial para las Filipinas. Fuera el papel Chino y viva para siempre el papel higiénico de Joseph Bardou et Fils” (Rice straw-based paper has been specially created for the Philippines. Out with Chinese paper and long live paper by Joseph Bardou et Fils) and in the centre: “Agentes exclusivos para las Filipinas Labedan y Chofrè, 33, Escolta, Manila” (Exclusive agents for the Philippines Labedan & Chofrè, 33, Escolta, Manila). Joseph Bardou & Fils is the former name of JOB cigarette paper.

See the wrapper►

Joseph Bardou founded the JOB cigarette paper factory in Perpignan in 1839. The patent for JoB was M. Bardou’s initials with a diamond in between - See the logo►