Joseph Bardou & Fils cigarette papers
Delightful pack advertising Joseph Bardou & Fils cigarette papers for the Philippines.
This outstanding Spanish-suited advertising pack was produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, in c.1880. A smaller version with different legends and advertising slogans was published in Peru for Cigarrillos Roldan y Cia► The imagery in both sets reflects themes of Spanish colonisation.
Above: Spanish-suited advertising playing cards produced by Joseph Bardou & Fils (Perpignan) cigarette paper factory for Chofrè y Cia, Manila, Philippines, c.1880. 48 cards + wrapper. Colour lithography. Source gallica.bnf.fr / Bibliothèque nationale de France. /12148/btv1b10509384c►
The back design features intricate patterns and text frames over an orange-brown mesh advertising rice paper which read: “El papel higiénico a base de paja de arroz ha sido una creación especial para las Filipinas. Fuera el papel Chino y viva para siempre el papel higiénico de Joseph Bardou et Fils” (Rice straw-based paper has been specially created for the Philippines. Out with Chinese paper and long live paper by Joseph Bardou et Fils) and in the centre: “Agentes exclusivos para las Filipinas Labedan y Chofrè, 33, Escolta, Manila” (Exclusive agents for the Philippines Labedan & Chofrè, 33, Escolta, Manila). Joseph Bardou & Fils is the former name of JOB cigarette paper.
See the wrapper►
Joseph Bardou founded the JOB cigarette paper factory in Perpignan in 1839. The patent for JoB was M. Bardou’s initials with a diamond in between - See the logo►
By Simon Wintle
Member since February 01, 1996
Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.
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