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Jeu de Memoire

Published September 05, 2020 Updated September 17, 2020

Jeu de Memoire card game promoting Véritable Chaumes cheese from the village of St Antoines in south west France.

France Advertising Food & Cooking
Véritable Chaumes cheese made in the French village of St Antoines

Jeu de Memoire card game promoting Véritable Chaumes cheese produced in the village of St Antoines in south west France. The name means “Genuine Stubble” which refers to the traditional way the cheese is prepared, called the Trappist method, giving the cheese a distinctive flavour. The pack contains 16 pairs of matching cards. See the Box & Rules

Jeu de Memoire advertising pack for Véritable Chaumes cheese made in the French village of St Antoines Jeu de Memoire advertising pack for Véritable Chaumes cheese made in the French village of St Antoines
Jeu de Memoire advertising pack for Véritable Chaumes cheese made in the French village of St Antoines

Above: Jeu de Memoire advertising pack for Véritable Chaumes cheese made in the French village of St Antoines. 32 cards plus rules card in box. Not easy to date but they must be from 1970s or 1980s. The actual maker remains a mystery; there are no clues on the box or cards, but they have made a very good job of them – lots of good colour well used.

Véritable Chaumes cheese made in the French village of St Antoines
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By Rex Pitts (1940-2021)

Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.


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