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Chocolat du Planteur

Published September 14, 2019 Updated December 04, 2022

Chocolat du Planteur cards (reproduction) by French artist Louis Bourgeois-Borgex, c.1900.

1900 France Louis Bourgeois-Borgex Advertising Chocolate Collectible

Chocolat du Planteur is the brand name of a French Chocolate sold around 1900. The artist was Louis Bourgeois-Borgex (1873-1959). It was the thing to do to sell your chocolate and give away a pretty card with each bar. They don’t really count as playing cards but they are easy on the eye. This pack is a Repro from around the 1990s sent to me by my friend in Paris Béatrice Michielsen whom I have known for many years ever since she contacted me to get hold of some Alice in Wonderland card games for an exhibition she was planning at the Issy Museum with the Curator Agnès Barbier who then came over to Norfolk to collect them. Béatrice is a children’s card game designer and publisher under the brand name “Dagobert”.

Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900

Above: Chocolat du Planteur cards (reproduction) by French artist Louis Bourgeois-Borgex, c.1900. 25 cards 68mm x 72mm.

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By Rex Pitts (1940-2021)

Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.


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