Cerveza ‘El Gallo’
Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.
Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.
Advertising pack for Cerveza ‘El Gallo’, probably made in Belgium, c.1880. The designs are closely copied from others made in Barcelona around the same period, but the inscriptions on the cards are vague and incomplete, testifying to their anonymous manufacture. The cards are colourfully hand-painted using stencils, and the cups symbols are attractively adorned with goats' heads. The four of cups carries the lying lion motif, a favourite amongst the Belgian manufacturers, but the inscription on the banderole is incomplete. The reverse of the cards carry an advertisement for Deutsches Export Lagerbier "El Gallo" whose agents in South America are given as Galli y Cia (Montevideo) and Galli Hermanos (Buenos Aires).
Above: Advertising pack for Cerveza El Gallo, made in Belgium, c.1880.
By Simon Wintle
Member since February 01, 1996
Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.
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