Gráfica S.A., Bs Aires

Above: “Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s. 40 cards in box, reverse red casino trellis. This brand now belongs to Naipes Feroleto / Los Remos S.R.L.

Other brands

The same designs were also used for other brands. 48-card decks also carried 2 jokers.

Above: Naipes Escolazo, c.1978. 48 cards + 2 jokers in box. This brand now belongs to Justo Rodero.

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Above: Lagos del Sur Souvenir, c.1980.

Advertising and Promotion

The designs were also used for sponsored advertising packs.

Above: advertising edition for Imparciales cigarettes (Massalin Particulares S.R.L, Philip Morris International’s affiliate in Argentina) printed by Gráfica S.A., Buenos Aires, 1980s. 48 cards + 2 jokers.

Over the years the quality of the cards moved towards the budget end of the market, often produced anonymously.

Above: budget grade advertising deck by Gráfica S.A. for Argentina Telecom Personal Light, 2004. 48 cards + 2 jokers in box. See also pack with plain backs►

La Española

Formerly produced by Vigor S.A.C. e I. this brand was produced for a short while by Gráfica S.A., Calle 58 Ex Lamadrid 1.400 Villa Maipú, San Martin before being acquired by Gráfica 2001.