Naipes Payador
The logo on the four of cups on Naipes Payador shows a man playing a guitar beneath the legend "Payador".
![]() |
Naipes PAYADOR Spanish-suited playing cards
manufactured by Cía General Fabril Financiera, Buenos Aires.

Above: five cards from 'Naipes Payador' by Cia Fabril Financiera, c.1960
Naipes Payador was one of Cía Fabril Financiera's brands of Spanish-suited playing cards, alongside Naipes Angelito, Domador and Victoria, which all shared the same basic design of Catalan style playing cards as shown above. The logo on the four of cups on Naipes Payador shows a man playing a guitar beneath the legend "Payador" (the word 'payador' means a gaucho minstrel or singer). The brand was briefly continued by F.X.Schmid (Argentina) S.A. but appears to have been discontinued by their successors Joker S.A. or any later manufacturer.

Left: zinc printing plate of a Naipes Payador four of cups by Cía Gral Fabril Financiera S.A., Iriarte 2035, Buenos Aires. The complete plate measures 8.2 x 12.2 cms. [Image kindly provided by Juan Fontenla].
Below: reverse of box, showing the 50 Centavos internal revenues tax band fixed around the outside of the box.


By Simon Wintle
Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Related Articles

IG Chemie Papier Keramik
Promotional pack designed by Karl-Heinz Schroers for a German trade union with comical bears on the ...

More Menthol Filter Cigarettes
Elongated cards with designs by Wong Yui Man advertising More cigarettes.

Jockey Club de Buenos Aires
Spanish-suited pack by Chas Goodall & Son Ltd for the Jockey Club, Buenos Aires.

Leadmill playing cards
Promotional pack for an arts centre in Sheffield with designs by Martin F. Bedford.

Simpson (Piccadilly) playing cards
Innovative advertising pack for Simpsons of Piccadilly designed by André François.

Hamlet Cigars
Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.

Smith-Corona Marchant
Simplified yet colourful court card designs by Avoine for Smith-Corona Marchant.

Austria Ski Team playing cards
Photos of members of the Austrian skiing team replace the normal courts on two different packs.

Unimog UX 100
Cartoons promoting the Unimog UX 100, a small truck produced by Mercedes-Benz.

Star Trek® – The Original Series
Promotional pack for CIC Video with characters and starships from the original series of Star Trek. ...

Medizin Skat
Promotional pack for a hospital group in the Saarland, with non-standard suits and courts designed b...

Naipes Kukuxumusu
A 52-card Spanish-suited advertising pack for a clothing company in Pamplona.

Introduction to Collecting Themes
Playing cards can be broadly categorised into standard and non-standard designs, with collectors app...

Haushaltgeräte
Publicity pack for VEB Kombinat Haushaltgeräte, makers of household goods, with designs by Volker Ha...

Club Soft Drinks
Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.

Mit Rhino auftrumpfen
Black rhinos on a publicity pack for Armstrong, a flooring company, with comic designs by Pit Flick....
Most Popular
Our top articles from the past 28 days