Naipes Heraldo, later style
Naipes Heraldo, later style, c.1978.
Naipes Heraldo® (type 2, c.1975-77)
The brand is now renamed as simply ‘Heraldo’ and features new courts and joker.
Above: cards from a later 'Heraldo' pack, with simplified aces, a new joker copied from Fournier and court cards based on those of Hallmark (USA), manufactured by Cia Fabril Financiera S.A, Iriarte 2035, Buenos Aires, c.1975-76. The same back design, in red or blue, has been used since the 1930s.
At this time Joker S.A., of Tacaurí 127, Bs. As., were acting as exclusive agents for Fabril Financiera, but in 1977 Joker S.A. became an independent playing-card publisher and took over Cia Fabril Financiera's interest.
By Simon Wintle
Member since February 01, 1996
Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.
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