Naipes El Heraldo (1930-1977)

Naipes El Heraldo®

The brand and design were registered in 1930. The ace of spades and joker were soon re-designed, and the box has evolved over the years, but the courts remained unchanged until c.1977 when a new set appeared titled simply ‘Heraldo’.

Above: cards from a standard ‘El Heraldo’ pack, manufactured by Cia Fabril Financiera S.A with an elaborate ace of spades and green ‘Mercury’ tax stamp on the ace of hearts, Buenos Aires, c.1935. The company address is mentioned on the ace of hearts: Iriarte 2035, Bs. Aires.

Above: cards from a standard ‘El Heraldo’ pack, manufactured by Cia Fabril Financiera S.A, c.1975. The lettering on the aces of spades and hearts has been set along a curved baseline and the company address is given as Iriarte 2035, Bs. Aires. The box mentions the Fabriplast plastic coating.

Above: cards from a standard ‘El Heraldo’ pack, manufactured by Cia Fabril Financiera S.A, c.1976. Around this time the company address changed to California 2098, Bs. Aires. The box gives the old address and mentions the Fabriplast plastic coating.

In c.1977 a new court card design was introduced►

In 1977 a special cartoon version was designed by Carlos Loiseau for Parliament Cigarettes►