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Naipes Guarany, c.1940

Published July 22, 1999 Updated March 21, 2022

Naipes Guarany by C. Della Penna S.A. playing card manufacturer and publisher, Buenos Aires, c.1940.

Argentina Della Penna Guarany

Naipes Poker Guarany was one of Della Penna's leading brands of Anglo-American type playing cards and was produced in successive editions until the company was taken over in 1978. The court cards are based on the designs of De la Rue. The Joker and ace of spades show the Indian with bow-and-arrow motif. This early example shows the company name as C. Della Penna & Cía, before it became C. Della Penna S.A.C.I.

C. Della Penna S.A. logo from Ace of Hearts c.1940
Naipes Guarany, C. Della Penna & Cía, c.1940

The Guaraní are a group of indigenous peoples of South America who speak the Guaraní language.

Naipes Guarany, C. Della Penna & Cía, c.1940 Naipes Guarany, C. Della Penna & Cía, c.1940

Above: cards from Naipes Guarany decks, with red or blue backs. The company name of C. Della Penna & Cía and the green "Mercury" tax stamp on the ace of hearts suggests a date of c.1935-40. This particular deck was used in the Club del Progreso (the oldest existing club in Buenos Aires) and has their stamp on the ace of hearts.

Club del Progreso stamp on ace of hearts, c.1940 Go to next page

REFERENCES

Marotta, Florencia: Sellados e Impuestos en Naipes Argentinos 1892-1968, Bs Aires, 2007

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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.

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