Estudio Negrin PIRELLI, c.1960
Estudio Negrin playing cards for PIRELLI, made by Orestes A. Cappellano S.R.L., Buenos Aires, Argentina, c.1960.
Estudio Negrin playing cards made by Orestes A. Cappellano, S.R.L., for PIRELLI, c.1960
This example has no manufacturer's details printed anywhere on the box or cards, apart from Edicion “Estudio Negrin” and Fabricante Orestes A. Cappellano on the Ace of Hearts. The Ace of Spades is plain, and the jokers and box have been specially customised for Pirelli.
Pirelli playing cards c.1960
Above: from the "Marianne" tax stamp on the Ace of Hearts the date can be estimated at around 1960.
Left: box from another pack advertising Fernet Branca from around the same period.
By Simon Wintle
Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Related Articles
ViVa Bourg
A distinctive deck of cards for a specific promotion.
Dancing
“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.
Agent Provocateur
Branded lingerie collection in a pack of pin-up playing cards.
Shin-Tōmei Expressway Opening Commemoration
Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...
Copechat Paramount Sorting System
Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...
Heartsette by Herbert Fitch & Co, 1893
A glimpse into a busy print and design office in late Victorian London.
Intersigma
A Czech advertising deck for a company dealing with pump technology.
IG Chemie Papier Keramik
Promotional pack designed by Karl-Heinz Schroers for a German trade union with comical bears on the ...
More Menthol Filter Cigarettes
Elongated cards with designs by Wong Yui Man advertising More cigarettes.
Jockey Club de Buenos Aires
Spanish-suited pack by Chas Goodall & Son Ltd for the Jockey Club, Buenos Aires.
Leadmill playing cards
Promotional pack for an arts centre in Sheffield with designs by Martin F. Bedford.
Simpson (Piccadilly) playing cards
Innovative advertising pack for Simpsons of Piccadilly designed by André François.
Hamlet Cigars
Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.
Smith-Corona Marchant
Simplified yet colourful court card designs by Avoine for Smith-Corona Marchant.
Austria Ski Team playing cards
Photos of members of the Austrian skiing team replace the normal courts on two different packs.
Unimog UX 100
Cartoons promoting the Unimog UX 100, a small truck produced by Mercedes-Benz.
Most Popular
Our top articles from the past 28 days
