VELCAP, c.1960-65
Advertising pack for Lutz Ferrando y Cía Opticians, c.1960.
Promotional playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65
The company name is now Orestes A. Cappellano de Jorge C. Oneto and the address has changed to Florencia Varela 542, Villa Martellí, Buenos Aires. The telephone number is now given as T.E. 740 Ombú 8767. These changes appear to have taken place around c.1960.
VELCAP playing cards c.1960-65
Above: double set of Lutz Ferrando y Cía Opticians advertising playing cards presented in a Bakerlite box made by Orestes A. Cappellano de Jorge C. Oneto, c.1960-65. (Click image to zoom)
From the changes in the company name and address, in conjunction with the "Marianne" tax stamp on the ace of hearts, the date can be estimated as early 1960s.
Above: advertising backs (Tecnica Mecanica Silvio & Lutz Ferrando y Cía Opticians) of Naipes VELCAP, which, along with the Fernet Branca and Pirelli examples from the previous page, would be amongst the first examples of advertising backs produced by Cappellano.
Above: “Vel-Cap” playing cards made by Orestes A. Cappellano de Jorge C. Oneto, c.1958-60.
By Simon Wintle
Member since February 01, 1996
Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.
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