Naipes Triunfo for Fernet Branca
Naipes TRIUNFO Spanish-suited playing cards for Fernet Branca by Cappellano, S.A., publishers and playing card manufacturers, Florencio Varela 542, Buenos Aires, Argentina, c.1955-60.
Above: the design of the logo and the details printed on the Four of Cups changes over the years.
Naipes TRIUNFO, c.1955-60
Spanish-suited playing cards for Fernet Branca by Cappellano, S.A., publishers and playing card manufacturers, Florencio Varela 542, Buenos Aires, Argentina, c.1955-60
Cappellano's business activities are described as "Industrial, Comercial, Inmobiliaria" on the Four of Cups, and the address is given as Fcio Varela 542, Villa Martellí, Buenos Aires and the telephone numbers are T.E. 740-8767 & 4205. The wrapper states "Edicion Estudio Negrin".
Above: Naipes TRIUNFO for Fernet Branca by Cappellano, S.A., c.1955-60.
Above: 50 centavos brown tax band of the type used on home-manufactured, Spanish-suited decks during the period 1944-1964, overstamped with the legend 'Cappellano S.A.' In conjunction with the "Marianne" tax stamp on the four of cups, the date can be estimated at around 1955-60.
Above: 1950s magazine advert for Naipes Triunfo emphasising their 'washable' quality. The advert states that Naipes Triunfo were also available in black wrappers. The company address is given as: Orestes A. Cappellano de Jorge C. Oneto, Florencia Varela 542, Villa Martelli and the telephone number is: 740-8767.
By Simon Wintle
Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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