L. G. Sloan, Ltd

Published July 03, 1996 Updated July 14, 2022

'Thames Side' Playing Cards manufactured by The Universal Playing Card Co., Ltd for L. G. Sloan, Ltd., 1930s.

1930 United Kingdom Alf Cooke / Universal Sloan Thames Side
from a 1929 advertisement

L. G. Sloan, Ltd, 41 Kingsway, London W.C.1

Above: 'Thames Side' playing cards manufactured by the Universal Playing Card Co. Ltd specially for the importer and stationer L.G. Sloan Ltd, London, 1930s. The back design was also found on Universal P.C.C's Fortune Telling sets. The box features a drawing of The London Embankment & Cleopatra's Needle.

Above: double set of playing cards manufactured by The Universal Playing Card Co., Ltd for the stationers L. G. Sloan, Ltd, c.1936. The joker and ace of spades were specially customised for L. G. Sloan.

Above: as above. Image courtesy Matt Probert.


Above: Congress 606 boxed set by USPCC imported into UK by L. G. Sloan Ltd, London WC2, c.1930. Image courtesy Matt Probert.

L. G. Sloan was also distribution agent for the popular crossword card game “Kan-U-Go” and cards by the U.S. Playing Card Co., as well as Waterman's Pens (see below).

L. G. Sloan Advertisement for Waterman's Pens, 1934
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By Simon Wintle

Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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