Buffalo Trace

For a limited period in 2014 Buffalo Trace, a Kentucky bourbon whiskey, produced a pack of playing cards attached to special promotional bottles of Buffalo Trace available through Tesco, Asda, Booker and other selected retailers in the UK.

Unlike more conventional packs devoted to simply describing the cocktail ingredients, each card in this pack (except the aces) carries an image of an original Buffalo Trace cocktail plus its name, the bartender, the name of the bar where it was created, and a link to obtain its detailed composition. The aces display more conventional cocktails (e.g. mint julip; mojito). In other words, this pack allowed bartenders from bars across the UK to actually see their cocktails promoted to consumers in a free deck of playing cards. See the box►

So, bartenders from Edinburgh featured on the cards include Euan Halliday from Tigerlily, and Gordon Purnell from Panda & Sons. From the North, there are cocktails from Tom Proud from the Hop & Cleaver in Newcastle upon Tyne, and Claudio Antonino from The Maven in Leeds. And from London bartenders include Maxime Creusot from Steam & Rye, Felicity Grandsen from The Cadogan Square, and Walter Neagu from JW Marriott.

Above: Buffalo Trace Kentucky bourbon whiskey promotion playing cards, United Kingdom, 2014.

The Buffalo Team has also included 2 jokers and an information card, reminding users of the rankings of various poker hands.