Bischofszell
Advertising pack for the food producer Bischofszell, designed by Heinz Looser-Brenner, with non-standard suits.
Bischofszell Nahrungsmittel AG produces a wide variety of items such as fruit juices, jams, canned food and convenience food for the Swiss supermarket chain Migros. It takes its name from the city in which it is situated, Bischofszell in the canton of Thurgau. For this pack, the designer Heinz Looser-Brenner from Zürich has replaced the traditional Swiss-German suits with suits of carrots, beans, peas and cherries. The Kings are chefs, the Obers waiters, and the Unders farmers, all with fruit or vegetable heads. The logo of the company appears on the reverse against a background of red and yellow zigzag lines.
Above: Bischofszell advertising playing cards designed by Heinz Looser-Brenner and produced by AGMüller, Neuhausen am Rheinfall, Switzerland, 1987. 36 cards. Size: 57 x 89 mm.
References
Fournier Museum Catalogue, Vol. III, Switzerland 171.
By Roddy Somerville
Member since May 31, 2022
Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.
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