The World of Playing Cards Logo

Hollywood Stars

Published April 17, 2016 Updated January 05, 2023

Hollywood Stars by Maple Leaf B.V., Amsterdam, 1957

1957 Netherlands Speelkaartenfabriek Nederland Advertising Movies & Film Pin-up

These cards feature Hollywood film stars from the 1950s, all of which are very beautiful and curvaceous. The costumes are feminine and colourful, but modest. The names of the film stars and the printer of the cards are unidentified. The stylish and distinctive typography for the indices gives the feel of an “art deck”. The set was probably published by Maple Leaf B.V., chewing gum manufacturers, with registered office in Amsterdam, around 1957.

Not all the stars have been photo matched yet... so we are still awaiting verification.

Eight of Hearts- Lana Turner
Ace of Clubs- Kim Novak
Jack of Clubs - Abbe Lane
Jack of Spades - Jane Russell
Joker - Jane Powell
5 of Diamonds - Jeanne Crain
7 of Diamonds - Marie Wilson
9 of Diamonds - Jane Russell

Above: ‘Hollywood Stars’ deck published by Maple Leaf Gum B.V., Amsterdam, and manufactured by Speelkaartenfabriek Nederland, 1957. Card size = 2¼ x 3½" which is slightly smaller than standard decks. They were probably sold as a full deck rather than singly inside packs of gum. A quantity of these decks was found in 1969 when the factory closed.

Right: the gum might destroy at least one card in the pack, maybe more. That may explain the rarity of these sets. If they were cut from sheets then short prints were also possibile. For example if a set has 52 cards plus a Joker, it may have been produced in sheets of 48 with some cards being duplicated (double prints) while other cards only produced as single prints aka short prints. Those relatively scarce cards carried a premium price.

They came in packets like these

The name Maple Leaf was a tribute to the Canadian liberators   more

avatar
8 Articles

Related Articles

2007 Verkeers Kwartet

Verkeers Kwartet

A helpful quartet game celebrating the 75th anniversary of road safety exams making traffic safer.

1990 Leadmill playing cards

Leadmill playing cards

Promotional pack for an arts centre in Sheffield with designs by Martin F. Bedford.

1953 Simpson (Piccadilly) playing cards

Simpson (Piccadilly) playing cards

Innovative advertising pack for Simpsons of Piccadilly designed by André François.

1989 Hamlet Cigars

Hamlet Cigars

Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.

1972 Smith-Corona Marchant

Smith-Corona Marchant

Simplified yet colourful court card designs by Avoine for Smith-Corona Marchant.

2000 Austria Ski Team playing cards

Austria Ski Team playing cards

Photos of members of the Austrian skiing team replace the normal courts on two different packs.

1992 Het Olympisch kaart- en kwartetspel

Het Olympisch kaart- en kwartetspel

Dual-purpose set featuring photos of sporting figures from the Netherlands on every card.

1996 Unimog UX 100

Unimog UX 100

Cartoons promoting the Unimog UX 100, a small truck produced by Mercedes-Benz.

1996 Star Trek® – The Original Series

Star Trek® – The Original Series

Promotional pack for CIC Video with characters and starships from the original series of Star Trek. ...

1975 Hanuman and the Five Riders

Hanuman and the Five Riders

A selection cards showing characters from the 1975 Thai-Japanese film.

2023 Warner Bros 100<sup>th</sup> Anniversary

Warner Bros 100th Anniversary

An array of famous characters from Warner Bros films in celebration of the company’s centenary.

1994 Medizin Skat

Medizin Skat

Promotional pack for a hospital group in the Saarland, with non-standard suits and courts designed b...

2006 Naipes Kukuxumusu

Naipes Kukuxumusu

A 52-card Spanish-suited advertising pack for a clothing company in Pamplona.

1978 Kojak bubble gum cards

Kojak bubble gum cards

Bubble gum cards featuring stills – mainly of Telly Savalas – from the cult TV series Kojak.

Introduction to Collecting Themes

Introduction to Collecting Themes

Playing cards can be broadly categorised into standard and non-standard designs, with collectors app...

1981 Haushaltgeräte

Haushaltgeräte

Publicity pack for VEB Kombinat Haushaltgeräte, makers of household goods, with designs by Volker Ha...