Grolsch Brewery

Published September 20, 2015 Updated June 21, 2022

A somewhat unusual deck specially designed for Grolsch Breweries evoking self-expression and independence of spirit, c.2012

2012 Netherlands Advertising Breweries

art is the way that people feel free

A somewhat unusual deck specially designed for Grolsch, the premium Dutch brewery, evoking self-expression in contemporary culture. Grolsch is known for its independent spirit and unconventional thinking as embodied in the iconic Swingtop bottle, and these inspired playing cards certainly express the brand's character and creative spirit. See: the box

deck specially designed for Grolsch Breweries, c.2012 deck specially designed for Grolsch Breweries, c.2012 deck specially designed for Grolsch Breweries, c.2012
 Grolsch has been brewed since 1676 according to a recipe by Peter Cuyper

Above: deck specially designed for Grolsch Breweries, unknown manufacturer, c.2012. The back design bears the name ‘Peter Cuyper’ in a scroll. Grolsch has been brewed since 1676 according to a recipe by Peter Cuyper. Images courtesy Matt Probert.

Left: Grolsch has been brewed since 1676 according to a recipe by Peter Cuyper.

  • The Numeral Cards →

    deck specially designed for Grolsch Breweries, c.2012
    ‘Peter Cuyper Wals’ produced to promote Grolsch Breweries in 1961

    Left: ‘Peter Cuyper Wals’ was a vinyl recording performed by Teddy Scholten to promote Grolsch Breweries in 1961.

avatar
307 Articles

By Matt Probert

Member since March 02, 2012

I have adored playing cards since before I was seven years old, and was brought up on packs of Waddington's No 1. As a child I was fascinated by the pictures of the court cards.

Over the next fifty years I was seduced by the artwork in Piatnik's packs and became a collector of playing cards.

Seeking more information about various unidentified packs I discovered the World of Playing Cards website and became an enthusiastic contributor researching and documenting different packs of cards.

I describe my self as a playing card archaeologist, using detective work to identify and date obscure packs of cards discovered in old houses, flea markets and car boot sales.

Related Articles

1980 Tangle Foot Ale

Tangle Foot Ale

Badger Brewery Tangle Foot strong ale advertising pack.

1970 ViVa Bourg

ViVa Bourg

A distinctive deck of cards for a specific promotion.

1970 Dancing

Dancing

“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.

1985 Agent Provocateur

Agent Provocateur

Branded lingerie collection in a pack of pin-up playing cards.

2012 Shin-Tōmei Expressway Opening Commemoration

Shin-Tōmei Expressway Opening Commemoration

Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...

1925 Copechat Paramount Sorting System

Copechat Paramount Sorting System

Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

1893 Heartsette by Herbert Fitch & Co, 1893

Heartsette by Herbert Fitch & Co, 1893

A glimpse into a busy print and design office in late Victorian London.

1991 Intersigma

Intersigma

A Czech advertising deck for a company dealing with pump technology.

1986 IG Chemie Papier Keramik

IG Chemie Papier Keramik

Promotional pack designed by Karl-Heinz Schroers for a German trade union with comical bears on the ...

1975 More Menthol Filter Cigarettes

More Menthol Filter Cigarettes

Elongated cards with designs by Wong Yui Man advertising More cigarettes.

1926 Jockey Club de Buenos Aires

Jockey Club de Buenos Aires

Spanish-suited pack by Chas Goodall & Son Ltd for the Jockey Club, Buenos Aires.

1983 Barok

Barok

Dutch pack from the 1950s with colourful Baroque courts, reprinted in 1983.

2007 Verkeers Kwartet

Verkeers Kwartet

A helpful quartet game celebrating the 75th anniversary of road safety exams making traffic safer.

1990 Leadmill playing cards

Leadmill playing cards

Promotional pack for an arts centre in Sheffield with designs by Martin F. Bedford.

2011 Warka playing cards

Warka playing cards

Advertising pack for the Polish brewery Warka, featuring footballers, coaches and supporters.

1953 Simpson (Piccadilly) playing cards

Simpson (Piccadilly) playing cards

Innovative advertising pack for Simpsons of Piccadilly designed by André François.