De La Rue 1932-1933 Sample Book of Advertising cards
Complete contents of a sample book of advertising cards by De La Rue
I was very lucky to be able to obtain four rare sample books of playing cards made by Goodall and De La Rue. They originate from the collection of Felix Alfaro Fournier who purchased the archives of the De La Rue factory in a 1980 Southeby's auction. Because these albums are extremely rare and mostly not available to collectors I have decided to put the contents online so that they can be seen by everybody who visits this site. The photos are not professional but should be good enough for most people. I have photographed every relevant page in all four sample books which will be presented here in four seperate galleries. I hope you will enjoy viewing them.
This album holds more than 220 examples of advertising backs printed by De La Rue who took over Goodall in 1922. A label under each page shows the number of printings (i.e. colours) needed to create the coloured back design.
Here are links to the other three sample books:
Goodall Rockleigh 1916 sample book
Goodall 1915-1916 sample book
Goodall 1879-1880 sample book
Click on any page to enlarge and scroll using the arrows on the left or right of the page
Copyright. The contents are published for viewing with the permission of the owner.

By Paul Symons
Member since February 01, 2016
I'm British but I have now lived in the Netherlands for more than 50 years and am still enjoying every minute of it. I started collecting playing cards in the early 1980’s after speaking with my neighbour who was at that time a croupier in a casino. I started with just collecting jokers, but that soon led me to complete packs of cards and eventually to specialising in old and antique playing cards, particularly those of C.L. Wüst of Frankfurt, Germany. I am presently the Dutch representative of the I.P.C.S. and the auctioneer at the IPCS conventions.
Related Articles

AKA M5 Motorway
Promotional playing cards for the Hungarian M5 Toll Motorway between Budapest and Röszk.

Sea-Dog playing cards
Ships’ prows, figureheads and signal flags promoting Sea-Dog Line marine hardware.

OXO Faces of the Millennium Dinner
Twentieth-century personalities promoting a millennium dinner at the Oxo Tower in London.

Pathé Marconi
Special promotion pack for French record company Pathé Marconi.

Kids Fun Box playing cards
Colourful cards for children with four non-standard suits connected with the natural world.

Tangle Foot Ale
Badger Brewery Tangle Foot strong ale advertising pack.

ViVa Bourg
A distinctive deck of cards for a specific promotion.

Dancing
“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.

Scientific Whist
“Scientific Whist” : standard cards with instructions for play on the faces by Chas Goodall & Son, 1...

Agent Provocateur
Branded lingerie collection in a pack of pin-up playing cards.

Shin-Tōmei Expressway Opening Commemoration
Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...

Nimbus playing cards
Mike Steer’s weather-themed pack with suits in four colours and backs for cardistry.

Agatha Christie and Playing Cards revisited
Agatha Christie uses card-play as a primary focus of a story, and as a way of creating plots and mot...

The Decadent Deck
Studies in the eroticism of the female body by Inge Clayton.

Historic Shakespeare
“Historic Shakespeare” playing cards featuring Shakespearean characters by Chas Goodall & Son.

Copechat Paramount Sorting System
Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...
Most Popular
Our top articles from the past 28 days