Onward playing cards
Advertising pack for Japanese fashion and lifestyle business featuring different national and regional costumes.
Each card features a different national costume or a costume typical of a region or activity within a particular country. There is added decoration in two corners of each court card and a decorative oval frame on each of the Aces. The indices on the court cards are in French and English. All the card titles are in Japanese and English (with some dubious spellings). On the backs the “Onward” logo is repeated many times in white on black.



Above: Onward playing cards made by Nintendo PC Co. Ltd, Kyoto, Japan, 1965. 52 cards + 2 Jokers in plastic box with cardboard sleeve. Size: 57 x 87 mm. Copyright owned by Onward Kashiyama Co., Ltd., Tokyo, Japan.

By Roddy Somerville
Member since May 31, 2022
Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.
Related Articles

ViVa Bourg
A distinctive deck of cards for a specific promotion.

Sumo Wrestling
Traditional Japanese Sumo Wrestling playing cards with photograph of different wrestler on each card...

Dancing
“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.

Tactics Design
Late modernist Japanese playing cards designed by Masayoshi Nakajo for Tactics Design.

Dragon Quest
Card game based on the Japanese video game series with character illustrations by Akira Toriyama

Morinaga Hakuho playing cards
Artistic playing cards attributed to Morinaga Hakuho and printed by Nintendo, c.1985.

Agent Provocateur
Branded lingerie collection in a pack of pin-up playing cards.

Shin-Tōmei Expressway Opening Commemoration
Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...

Hana-Trump トランプ
Hana-Trump cards from Japan are Hana-Fuda flower cards with miniature international playing cards in...

Mahjong-Trump playing cards
Mahjong tiles integrated with international playing cards.

Japanese Beauties
An elegant fusion of Western and Japanese traditions modelled after ukiyo-e.

Sunday Night / Nichiyoubi no Yoru
An irreverent, avant-garde deck unofficially titled "Nichiyoubi no Yoru" (Sunday Night), designed by...

Copechat Paramount Sorting System
Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

Heartsette by Herbert Fitch & Co, 1893
A glimpse into a busy print and design office in late Victorian London.

Intersigma
A Czech advertising deck for a company dealing with pump technology.

Angel 52 Secrets
Vintage “52 Secret” art deco-inspired playing cards from Japan.
Most Popular
Our top articles from the past 28 days