I Trionfi d’Amore

Published November 27, 2022 Updated August 23, 2023

Tarot trumps designed by Juan Ballesta and inspired by 1970s pop culture, promoting Baci chocolates.

1978 Italy Baci Perugina Juan Ballesta Advertising Cartomancy Chocolate Pop Culture Tarot

Juan Ballesta (born 1935), the Spanish artist who designed these cards, worked in Perugia from 1965 to 1978 so it is not surprising that he created these designs for Baci, a company based in Perugia. The style is inspired by 1970s pop culture and is somewhat reminiscent of the animations in Monty Python’s Flying Circus. A single, strong background colour is used for each card. The titles are in Italian. This limited edition set was never sold separately but rather it was offered to customers buying Baci chocolates. See the box

I Trionfi d’Amore designed by Juan Ballesta and published by Baci Perugina, Perugia, Italy, 1978 I Trionfi d’Amore designed by Juan Ballesta and published by Baci Perugina, Perugia, Italy, 1978 I Trionfi d’Amore designed by Juan Ballesta and published by Baci Perugina, Perugia, Italy, 1978 I Trionfi d’Amore designed by Juan Ballesta and published by Baci Perugina, Perugia, Italy, 1978 I Trionfi d’Amore designed by Juan Ballesta and published by Baci Perugina, Perugia, Italy, 1978 I Trionfi d’Amore designed by Juan Ballesta and published by Baci Perugina, Perugia, Italy, 1978

Above: I Trionfi d’Amore published for Baci chocolates by Baci Perugina, Perugia, Italy, 1978. Maker unknown. 22 cards + 24-page booklet in Italian, in a side-opening container with a pull-out two-part sleeve (one for the cards and one for the booklet). Size: 80 x 106 mm.

avatar
605 Articles

By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.

Related Articles

1970 Dancing

Dancing

“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.

1870 Late flowering of the Lyon pattern

Late flowering of the Lyon pattern

Faustino Solesio’s late version of the Lyon pattern from about 1870.

2022 Tarot Beirut

Tarot Beirut

A beautiful Arabic Tarot : a mystical tool for positive guidance and well-being.

1985 Agent Provocateur

Agent Provocateur

Branded lingerie collection in a pack of pin-up playing cards.

2012 Shin-Tōmei Expressway Opening Commemoration

Shin-Tōmei Expressway Opening Commemoration

Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...

1961 Danao Tiāngōng Puke

Danao Tiāngōng Puke

Children’s playing cards based on the 1961 Chinese animated feature film 大闹天宫 (Havoc in Heaven).

1914 Czech National Patterns by S.D. Modiano

Czech National Patterns by S.D. Modiano

Modiano produced cards with the Prague and Trappola patterns in the early 20th century.

1925 Copechat Paramount Sorting System

Copechat Paramount Sorting System

Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

1893 Heartsette by Herbert Fitch & Co, 1893

Heartsette by Herbert Fitch & Co, 1893

A glimpse into a busy print and design office in late Victorian London.

1991 Intersigma

Intersigma

A Czech advertising deck for a company dealing with pump technology.

1982 Emilio Tadini playing cards

Emilio Tadini playing cards

Beautiful dreamlike playing card designs by Emilio Tadini.

1989 Batman® playing cards

Batman® playing cards

Batman playing cards published by InterCol of London 1989.

2005 Tarot de las Coscojas

Tarot de las Coscojas

Historical playing card design, tarot symbolism and an almost psychedelic medieval surrealism.

1980 Tarot de Valverde de la Vera

Tarot de Valverde de la Vera

A series of 24 surrealist engravings by Mexican artist Claudio Favier in which archetypal Tarot alle...

1914 Austrian Tarock by S.D. Modiano

Austrian Tarock by S.D. Modiano

Modiano’s Austrian Tarock with country scenes has been in production for over 100 years.

1987 Le carte da gioco Arcimboldo

Le carte da gioco Arcimboldo

Courts and suit-signs inspired by the works of the Italian Renaissance painter, Giuseppe Arcimboldo....