Le Ore playing cards

Le Ore – The Hours in English – was an Italian weekly news magazine published in Milan between 1953 and 1994. It started out as a political, cultural and literary magazine but by 1977 had switched to being pornographic. Sales boomed – for a while!

The physical features of the characters on the courts are extremely exaggerated, especially the lips and the breasts. The characters are not named but one can make a few guesses: John Travolta (JS), Alain Delon (JH), Jean-Paul Belmondo (JC). The Jack of Diamonds is labelled ‘El Cubano’. This could well be Alberto Sicilia Falcon, an infamous drug trafficker and arms smuggler.

The style of the back design reminds one of the Panorama pack of c.1979 so the same company (Windmill?) probably printed both packs. Like the original Panorama pack, the cards in this pack were issued one suit at a time with four different issues of the magazine.

Above: Le Ore playing cards published by Le Ore, Milan, Italy, c1980. Designed and made in Hong Kong. 52 cards + 2 Jokers. Size: 62 x 87 mm.