Austrian Lloyd Steamship Company

Published March 31, 2013 Updated October 01, 2022

Possibly one of the most beautiful decks produced for commercial purposes, this was printed by Modiano for the Austrian Lloyd Steamship Company of Trieste in c.1895

1895 Italy Modiano Centaur Advertising Shipping

Centaur: Austrian Lloyd Steamship Company

Possibly one of the most beautiful decks produced for commercial purposes, this was printed by S. D. Modiano for the Austrian Lloyd Steamship Company of Trieste in c.1895. The Aces and jokers have maritime references, and the back is an advertisement for the shipping line. The deck has the title “Centaurus” on the extra card and a sailor on the Joker.

Above: “Centaurus” playing cards made by Modiano for the Austrian Lloyd Steamship Company, c.1895. The four Aces feature maritime artwork and the pack also includes a “Funny Joker” and a title card. Images courtesy Rod Starling & Barney Townshend.

Several later editions have been published with different artwork on the four Aces and Joker, including indices in the margins (see “Club Bridge”). A patience size edition is also known. A replica was also sold with an Italian magazine in the eighties, also printed by Modiano, with the magazine's logo on the back. They also added instructions to predict the future with the cards.


REFERENCES

Segeth, Uwe-Volker: Spielkarten Jugendstil und Art Déco, Edition Christian Brandstätter, Wien, 1994

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By Barney Townshend

Member since October 06, 2015

Retired Airline Pilot, interested in: Transformation Playing Cards, Karl Gerich and Elaine Lewis. Secretary of the EPCS. Treasurer of the IPCS.

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