More Menthol Filter Cigarettes
Elongated cards with designs by Wong Yui Man advertising More cigarettes.
More cigarettes were introduced in 1974. They were 120 mm in length, hence these elongated cards of almost exactly the same length. The cards were designed by Wong Yui Man whose name appears very discreetly on the King of Spades. The designs are predominantly red, yellow and green, and were probably intended to be updated versions of standard cards, with more modern features and stripped of most of their traditional attributes. The kings have distinctly Chinese-style moustaches.
Above: More Menthol Filter Cigarettes advertising playing cards with designs by Wong Yui Man, made in Hong Kong, c1975. 52 cards + 2 (identical) Jokers. Size: 48 x 122 mm.
By Roddy Somerville
France • Member since May 31, 2022 • Contact
Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.
Related Articles
Ogdens Beauties & Military cigarette cards
Cigarette cards featuring beauties and military uniforms with playing-card insets.
Hamlet Cigars
Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.
Louis De Poortere
Psychedelic designs promoting Louis De Poortere, a company selling carpets and rugs.
Neiman Marcus playing cards
Cowboys and American Indians on a pack for Neiman Marcus, the Dallas department store.
Cartavi
Promotional pack for AVI paints, with 54 different colours on the backs.
Velux International
Publicity pack for the Danish company, Velux, manufacturers of roof windows and skylights.
Back to Country
Advertising playing cards for a Japanese fashion house, with reversed colours.
Virginia Slims
Tasteful advertising pack promoting Virginia Slims cigarettes.
French External Trade Organization
Promoting the elegance and quality of a range of French products.
KOOKAÏ
Playing cards promoting ready-to-wear outfits for women, produced by Compte-Fil, Nantes, France, 199...
Benfiquista!
Licensed and sponsored product for the Benfica Football Club, Lisbon, Portugal, 2006.
Helmsley Hotels
Publicity pack for the Harley and Helmsley Hotels, U.S.A., c.1986.
Cigar Bands
A collection of 24 cigar bands with miniature playing cards.
Tobacco advertising
Advertising decks made in Belgium by A. Van Genechten, 1960s.
Permalon Ltd
Miniature playing cards advertising "Perma" smoking-related products featuring the "Perma Girl" on t...
Cía Chilena de Tabacos
Anglo-American style pack issued on behalf of the Cía Chilena de Tabacos, c.1930.
PromoGames
PromoGames advertising agency for Jockey Club, Hellmann’s, c.1998 onwards.
Industria Gráfica Pesout
Coimexpor Spanish-suited playing cards by Industria Gráfica Pesout, S.A., Buenos Aires, Argentina, c...
Cia Chilena de Tabacos
Spanish style pack issued on behalf of the Cía Chilena de Tabacos, c.1932.
Cigarrillos Compadre, Peru, early 1900s
Spanish-suited playing cards for Cigarrillos Compadre, Peru, early 1900s
Most Popular
Our top articles from the past 60 days
