Atout Cœur!

Messages conveyed through artwork designed by children often carry more weight than those created by adults: they can be hard-hitting and to the point. This pack contains 52 different poster designs by children for a heart disease prevention campaign organised by the Association Régionale de Cardiologie Midi-Pyrénées. Many of the images are very graphic and direct: essentially the message is “stop smoking – see what smoking does to your heart and lungs”. The majority of the designs are in vertical format. See the box

Above: Atout Cœur! anti-smoking playing cards printed by Héron S.A., Mérignac, for the Association Régionale de Cardiologie Midi-Pyrénées, France, c1985. 52 cards + 2 Jokers in tuck box. Size: 63 x 88 mm.

“Atout Coeur” is a clever title. It can mean “the heart is an asset” or “hearts are trumps”. It can also be read as “à tout coeur” which means “wholeheartedly”.