Playing Cards for Consumer Advertising, Marketing & Promotion
Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
Supermercados CHIP
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by Simon Wintle
Supermercados CHIP playing cards manufactured in Uruguay by Compañía General de Fósforos Montevideana, 1979
The Saab 900 Convertible playing cards
A flicker pack with different backs, advertising the Saab 900 Convertible motor car.
The world’s smallest playing cards
Samye malen’kie v mire igral’nye karty / The world’s smallest playing cards
Theakston Brewery
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by Matt Probert
Theakston Brewery advertising playing cards depicting old brewing traditions, tools and skills, designed in the style of early 18th century cards.
Titicaca ® Playing Cards
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by Matt Probert
Each card in this novelty deck, subtitled “Funny Card”, carries information about a prestigious or popular brand.
Topolino Fiat Cinquecento
Fully illustrated Italian Disney pack advertising the Fiat Cinquecento, made by Modiano, Trieste, Italy, 1993.
University of Essex
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by Matt Probert
A deck of cards produced for the University of Essex in around 2005-2006.
Vac-tric Electric Vacuum Cleaners
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by Simon Wintle
Vac-tric Electric Vacuum Cleaner playing cards manufactured by De la Rue, 1930s.
Velux International
Publicity pack for the Danish company, Velux, manufacturers of roof windows and skylights.
