The World of Playing Cards Logo

Chocolate playing cards with scenes from World War 1

Published June 13, 2022 Updated December 04, 2022

An extraordinary Spanish pack of chocolate advertising playing cards dating from 1920.

1920 Spain Chocolate Angelical Durá El Cid Advertising Aviation Chocolate Collectible Food & Cooking Wartime

Chocolate playing cards are not made of chocolate, but are cards advertising chocolate products. They were especially popular is Spain during the 1920's and 1930's although some date back to end of the 19th. century. During their peak packs were produced depicting famous film stars of the era, popular sporting figures, renowned bullfighters and cartoon characters. The packs were always Spanish suited, often with modified suit signs, with advertising on the backs of the cards. The cards could often be collected individually as insert cards from packets of chocolate.

This scarce pack of playing cards is unusual because of the subject matter. The front of the cards show a reduced size standard Spanish pattern card with advertising on each end for Chocolate Angelical from Barcelona. The cards were made by Simeón Durá of Valencia, shown on the 4 of swords, the four of coins indicating 'Poker Español' and the 4 of cups indicating the registered brand name 'El Cid', used by Simeón Durá over a long period.

However, this extraordinary pack has beautifully detailed scenes of land, sea and air battles in oval frames on the reverse of each card, 48 in total, all printed in colourful chromolithography. There is a short description in Spanish. The reverse of each ace has a gallery of leaders and military figures from the different countries involved in the war. It is possible that the cards were collected separately, but I am not sure if that is the case with this pack.
To be able to fully appreciate the artistry of this pack I have scanned all 48 cards which can be seen below. The artist is unknown. An earlier version of this pack showed the battle scenes in rectangular frames.

References:

  • The Playing Cards of Spain, Trevor Denning 1996, Plate 5
  • La Sota 4, No.33

All cards shown are from the collection of Paul Symons ©.

avatar
71 Articles

By Paul Symons

Member since February 01, 2016

I'm British but I have now lived in the Netherlands for more than 50 years and am still enjoying every minute of it. I started collecting playing cards in the early 1980’s after speaking with my neighbour who was at that time a croupier in a casino. I started with just collecting jokers, but that soon led me to complete packs of cards and eventually to specialising in old and antique playing cards, particularly those of C.L. Wüst of Frankfurt, Germany. I am presently the Dutch representative of the I.P.C.S. and the auctioneer at the IPCS conventions.

Related Articles

2005 Pirritx eta Porrotx

Pirritx eta Porrotx

Happy Families card game from the Spanish Basque Country.

1979 Naipe Vizcaino

Naipe Vizcaino

‘Naipe Vizcaino’ designed by Javier Urkiri and published by Industrias Gráficas Castuera and the Caj...

1979 Baraja Turística del País Vasco

Baraja Turística del País Vasco

Basque poker deck of 55 cards published by Fournier with scenic views of the Basque Country.

1979 Baraja Vasca

Baraja Vasca

Spanish Basque Country deck with original drawings by María Isabel Ibañez de Sendadiano.

2022 Baraja Cultura Española

Baraja Cultura Española

ASESCOIN pack for 2022 designed by M.A. Corella featuring famous Spaniards and notable buildings.

1990 Leadmill playing cards

Leadmill playing cards

Promotional pack for an arts centre in Sheffield with designs by Martin F. Bedford.

Laurenzo Propagine

Laurenzo Propagine

Spanish-suited cards made in Italy by Laurenzo Propagine.

2021 Jeu de 7 familles Les Dynasties d’Artisans Basques

Jeu de 7 familles Les Dynasties d’Artisans Basques

Long-standing Basque businesses represented in a traditional card game with illustrations by Odile A...

2022 Clear Skies

Clear Skies

‘Clear Skies’ playing cards paying tribute to the Ukrainian people in the face of war.

Archaic Franco-Spanish pattern

Archaic Franco-Spanish pattern

Archaic Franco-Spanish pattern by Guillaume & Jean Grossard (Bordeaux).

2006 La Baraja del Mundial

La Baraja del Mundial

“La Baraja del Mundial” satirical football deck published by Fournier for ‘Interviú’ news magazine. ...

1953 Simpson (Piccadilly) playing cards

Simpson (Piccadilly) playing cards

Innovative advertising pack for Simpsons of Piccadilly designed by André François.

1708 Archaic Spanish proof sheets

Archaic Spanish proof sheets

2 x uncoloured proof sheets of archaic Spanish-suited playing cards produced for “New Spain”, possib...

1989 Hamlet Cigars

Hamlet Cigars

Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.

1972 Smith-Corona Marchant

Smith-Corona Marchant

Simplified yet colourful court card designs by Avoine for Smith-Corona Marchant.

Hispania Romana

Hispania Romana

Educational card game depicting the Roman period in Spanish history.